Learn and apply online marketing strategies to support small businesses owned by migrants and refugees in Athens, Greece.
Students are guided by our local staff and mentors from leading consulting firms to support small businesses in Athens owned by migrants and refugees fleeing conflict in the Middle East and North Africa. Through client interviews, mentorship, industry research, and cultural sharing, students create online marketing strategies and the corresponding deliverables to help our clients grow their businesses.
Customize your Business TeleSquad by selecting a set of modules. Explore available modules below:
Module 1: Introductions and Program Overview
Coordinator and student introductions along with a presentation on Squads Abroad (SA) and the work of our parent organization Global Brigades (GB) in Greece. Self-paced Activity: Group reviews GB Greece’s small business development program in the context of GB’s Holistic Model for community development.
Module 2: The Refugee Crisis
Local refugee expert facilitates discussion on the causes of the crisis and its impact in Greece from a social and economic lens. Self-paced Activity: Group watches a video on the refugee crisis for context. Research on the contribution of refugee and migrant-owned micro-enterprises to economic inclusion, social integration, and the economy of the host country.
Module 3: Business Opportunities for Refugees and Migrants
GB’s program manager provides the context of small businesses in Greece and opportunities for refugees and migrants. Self-paced Activity: Group reviews program materials and background on SMEs’ operation in the Greek business environment.
Module 4: Business Selection
Coordinator presents potential refugee or migrant-owned businesses and supports students to choose which they will work with. Self-paced activity: Group reviews entrepreneur information and informs staff of selection.
Module 5: Initial Meeting Preparation
Coordinator presents business information and current online marketing/media materials of the business (if any). Self-paced Activity: Group prepares and assigns questions to ask the entrepreneur. Students practice introducing themselves in the business client’s mother tongue or Greek.
Module 6: Initial Meeting with Entrepreneur
Introductory meeting between entrepreneur and group to build relationship and have cultural exchange. Self-paced Activity: Group reviews notes from meeting and divides into teams and assigns tasks to create online marketing strategy and deliverables.
Module 7: Mentor Session with Professional Consultant
Mentor and GB coordinator help prepare the group to ask most strategic questions during the consultation day. Self-paced Activity: Group prepares and assigns questions to ask business clients based on mentor guidance.
Module 8: Second Meeting with Entrepreneur
Live virtual session with the entrepreneur to answer questions and gather information to create their marketing solutions. Self-paced Activity: Group begins work to create marketing solutions.
Module 9, 10 and 11: Working Sessions
Three working sessions with coordinators to answer questions and help students create their online marketing solutions. Self-paced Activity: Continuing working in teams to finalize solutions.
Module 12: Business Plan Submission and Final Mentor Feedback
Group submits final deliverables and presentations for final feedback from mentors. Self-paced Activity: Make any last edits to project deliverables on mentor feedback.
Module 13: Presentation to Entrepreneur
Group presents solutions via a video conference to the entrepreneur with translation by the coordinator and cultural mediator (if needed). Group receives feedback from the client. 2 hrs. Self-paced Activity: Group reflects on the presentation and feedback from the client and makes any edits to deliverables. Procure cooking materials for cultural activity.
Module 14: Cultural Activity and Project Celebration
Squads Abroad coordinator debriefs with the group and the team celebrates with a traditional dish. Self-paced Activity: Group reflects on the TeleSquad experience.
Students will be included in Squads Abroad’s regular newsletters and receive project updates and overall monitoring and evaluation of our programs.
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Click to schedule a call with our Program Director to learn more about our programs and how we can support your group in making an impact abroad!